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Centennial, CO – International Networks, a wholly owned subsidiary of Comcast and
the leading aggregator of multi-ethnic programming in the United States has been named
the winner of first and second place awards by the National Association for Multiethnicity
in Communications (NAMIC) in their annual Excellence in Multi-Cultural
Marketing Awards (EMMA) competition.
International Networks led all networks and industry suppliers in the Case
Studies/Campaigns category receiving first place for the Filipino On Demand Launch
Campaign entry and second place for the entry of Celebrate Diwali with Bollywood Hits
On Demand.
The company received two additional second place awards for tactics submitted in the
Television and Diversity Awareness categories of the Networks/Industry Supplier
division.
“We are honored to be recognized by NAMIC as a leader in multicultural marketing,”
said Michael Scott, Vice President of Affiliate Sales and Marketing at International
Networks. “We look forward to continuing our efforts to partner with operators to reach
consumers with programming and marketing relevant to their needs.”
“The buying power of ethnic consumers has greater impact year over year,” said Daphne
Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to raise
awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach
multi-ethnic communities, which are critical to the viability of our industry.”
The awards will be presented on Monday, September 15, 2008 at 4:00pm, at a special
session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation at the
New York Marriott Marquis.
About International Networks
International Networks is a leading provider of in-language and multi-ethnic
programming in the United States. International Networks represents 26 TV channels
that offer in-language programming from a variety of international sources: Arabic
Radio & Television (Arabic), ATV, (Cantonese), China Central Television-4 (Mandarin),
Channel One Russia Worldwide (Russian), CTI-Zhong Tian Channel (Mandarin),
Deutsche Welle (German), MYX (Asian American), Phoenix North America Chinese
Channel (Mandarin), Phoenix InfoNews (Mandarin), ProSiebenSat.1 Welt (German),
RAITALIA (Italian), Russian Television Network (Russian), Saigon Broadcasting
Television Network (Vietnamese), STAR India GOLD (Hindi), STAR India NEWS
(Hindi), STAR India PLUS (Hindi), STAR ONE (Hindi), The Filipino Channel
(Filipino), Tele5 (Polish), TV Asia (South Asian), TV JAPAN (Japanese), tvK (Korean),
TV5MONDE (French), TV Polonia (Polish), TVP Info (Polish), and VIJAY (Tamil). In
addition, the company has launched two subscription video on demand services,
Bollywood Hits On Demand, and Filipino On Demand.
International Networks is a wholly owned company of Comcast Corporation. For more
information, visit www.internationalnetworks.com.
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