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Music and Lifestyle Channel Expands Programming In Southern California
June 26, 2008 (Orange County, CA) – MYX®, the only music lifestyle channel that embraces the
entire Asian American community through music, culture and entertainment, announced today
that they will now be offered through Cox Communications’ Digital Cable service in Orange
County and Palos Verdes. MYX® is a nationally distributed television channel focusing on the
influential Asian American youth community and a broader audience hungry for music fusion.
MYX® fuses mainstream hits, the biggest jams from Asia and a healthy dose of independent
music.
Cox Digital Cable customers can now view MYX® by tuning to Channel 479, 24/7. MYX®’s full
programming schedule can be viewed at http://myx.tv. The channel is mostly in English with
some Tagalog, the principal language of the Philippines.
“MYX will continue to expand throughout key markets to target the Asian American youth,” said
Enrique Olives, ABS-CBN, Director of Business Development. “We hope to continue expanding
in such a way that we are able to reach an even wider audience across the country.”
“Orange County has such a large Asian American audience, and it’s important to us that MYX®
is available to all the Cox customers who want it,” said Colleen Langner, Cox Communications
Vice President of Sales and Marketing for Cox Communications in Orange County and Palos
Verdes. “We are always working to make sure our programming matches our customers’
diverse interests.”
MYX® offers a variety of shows from rock to hip-hop, as well as music videos from all over the
world. MYX®’s latest program addition, Built from Skratch, featuring major hip-hop artists and
producers including Common and Triple Threat, is quickly becoming a favorite among MYX®
viewers, as it uncovers the subcultures inside the hip-hip lifestyle. Other MYX® shows include
Move, Music Bang and Rockslide.
Cox Communications is the third-largest cable provider in the U.S.
ABOUT MYX®
With its U.S. headquarters in Redwood City, California, MYX® was developed by ABS-CBN, one
of Asia’s largest media companies. It is the only music lifestyle channel dedicated to the entire
Asian American community, utilizing music, culture, and entertainment. MYX® can be found on
DirecTV 2067, Comcast On Demand and COX Digital Basic Cable. For more information, visit:
http://myx.tv.
About Cox Communications
Cox Communications is a multi-service broadband communications and entertainment company
with more than 6.2 million total residential and commercial customers. The third-largest cable
television company in the United States, Cox offers an array of advanced digital video, highspeed
Internet and telephony services over its own nationwide IP network, as well as integrated
wireless services. Locally, Cox Communications serves the Orange County communities of
Aliso Viejo, Dana Point, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel,
Lake Forest, Mission Viejo, Newport Beach, Rancho Santa Margarita, San Clemente, San Juan
Capistrano, Tustin and some unincorporated parts of Orange County as well as Palos Verdes,
Rancho Palos Verdes, Rolling Hills, Rolling Hills Estates and parts of San Pedro. Cox Business
is a full-service, facilities-based provider of communications solutions for commercial customers,
providing high-speed Internet, voice and long distance services, as well as data and video
transport services for small to large-sized businesses. Cox Media offers national and local
cable advertising in traditional spot and new media formats, along with promotional
opportunities and production services. Cox Communications wholly owns and operates the
Travel Channel. More information about the services of Cox Communications, a wholly owned
subsidiary of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.
Contact
For MYX: Mai Tran, (415) 218-0166, mai@teasemarketing.com
For Cox Communications: Ayn Craciun, 949-546-2597, ayn.craciun@cox.com
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