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Leads across all dayparts with fresh content and programming initiatives
Mumbai / Hong Kong, July 30, 2008 – STAR PLUS has fortified its lead over
competition in India, remaining the undisputed leader in the Hindi General
Entertainment space since 2000. Audience ratings for the first half of 2008 clearly
demonstrate that STAR PLUS has widened the lead it holds over its closest rivals. In
the face of tough competition and channel fragmentation, STAR PLUS has continued
to win eyeballs with fresh content that resonates with audiences across the country.
According to the latest available TAM data for Week 29, STAR PLUS delivered 348
GRPs, leading 2nd place Zee TV by 47% and delivering higher ratings than its two
closest competitors (Zee and Sony) put together.
With the top 10 slots across all cable and satellite channels belonging to STAR PLUS,
the channel now leads across all weekday prime time slots from 19:00 to 23:29 with
every show at each slot delivering better than the competition. STAR PLUS also
leads its competition in weekend prime as well as in its revamped weekday afternoon
daypart.
With soaps as the main driver, STAR PLUS has drawn audiences with innovative
content and fresh storylines. Bidaai, a program that was launched late last year, is
today the No. 1 drama in the Hindi GE space, delivering an average TVR of 5.7 in
week 29.
A number of new soaps (Kis Desh Mein Hai Meraa Dil, Raja Ki Aayegi Baraat and
Hamari Devrani) launched on STAR PLUS in the past six months have also been
garnering eyeballs with captivating stories and excellent production values. In Week
29, Kis Desh Mein Hai Meraa Dil delivered a 4.6 TVR, growing the slot by 70% since
its launch. It now ranks as the No. 2 fiction show in Hindi Speaking markets.
And in the revamped afternoon timeslot, the recently launched Hamari Devraani,
delivered a 3.2 TVR, growing the slot by 78% since it launched.
About STAR
STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television
services in ten languages to more than 300 million viewers across 53 Asian countries. STAR channels
cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star
One, Star Utsav, Star World, Vijay, antv, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star
Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star
News, Star Ananda, Star Majha, Phoenix InfoNews Channel). STAR controls over 20,000 hours of
Indian and Chinese programming and also owns the world's largest contemporary Chinese film library,
with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In
partnership with leading companies in Asia, STAR businesses extend to filmed entertainment,
television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and
digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com
For further information, please contact:
Eric Abelev +852 2621 8606 eabelev@startv.com
Vasudha Jha +91+91 66305764 / +919833822406 vasudhaj@in.startv.com
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